Lisa Hendrickson is the founder and president of Spark City, an innovation consultancy. She is the co-author of “Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die” which was named one of the top books on innovation in 2018 (so far) by Inc Magazine. Prior, she was the COO of HCC, an award-winning values-driven luxury interiors company that became one of the fastest growing inner-city companies in America garnering a coveted slot in the ICIC 100. She’s been a featured speaker at both Inc 500 and Inc Magazine’s GrowCo conferences and Smart Hustle with Seth Godin. She is the creator of Morning Salon, collaborative problem-solving approach for companies and the Sh*FT MethodTM a for companies to pivot or design their digital transformation. She has appeared on BBC World Business Report, The New York Times, CBS’s The Early Show, ABC’s World News Tonight, Inc Magazine’s Video Playbook, Crain’s NY, and other media outlets.